Problem-solvers. Clinical thinkers. Lovers of science. Creative geniuses?
We just may be! We've spent years helping healthcare brands navigate some of their most important communications challenges—from product launches and disease awareness campaigns to investor communications, websites, and brand development.
Elizabeth Larson: Art Direction
Before starting Overit, Lisa honed her skills as a Creative Director in New York City, working with world-renowned healthcare agencies like Ogilvy, Cline Davis Mann, Area 23, FCB Health, Saatchi Wellness, and Razorfish Health.
She was fortunate to build and launch brands for industry giants like Pfizer, Genentech, Amgen, AstraZeneca, and more, gaining insights into the complexities of the pharmaceutical and medical device sectors. After spending considerable years under the tight reins of big pharm/medical device corporate structures, Lisa relocated to Florida and began to shed those layers of hierarchy that resulted in merely passable work. Now, she fast-tracks decision-making, maintains creative integrity, and avoids the watered-down mediocrity that dominates the industry.
Email Elizabeth: elarson@WeAreOverit.co
Maria Kenney: Copy Direction
Maria spent years writing for some of the healthcare's most respected agencies, including CDM, Hearbeat, Razorfish, FCB, Havas, and Juice. As a copywriter and Creative Director she helped develop brand campaigns and communications for pharmaceutical, biotech, and medical device companies.
Along the way, she developed expertise in the details that make healthcare marketing unique: from annotation, medical-legal-regulatory review, and claims support to translating complex scientific and clinical information into clear, compelling, and user-friendly storytelling. Just as importantly, she learned how to create human-centered, compassionate, and grounded communications rooted in a genuine understanding of the experiences of patients, caregivers, and healthcare professionals.
Today, she is thrilled to combine the strategic thinking, scientific rigor, and healthcare expertise clients expect from large agencies with the responsiveness, flexibility, and direct collaboration that only a boutique team can provide.
Less bureaucracy. More partnership. Better work.
Email Maria: mkenney@WeAreOverit.co
20+
years of experience
10
therapy launches
37
clients to date